This page explains our terms of use. When you use London Idea, you’re agreeing to all the rules on this page. Some of them need to be expressed in legal language, but we’ve done our best to offer you clear and simple explanations of what everything means.

Welcome to London Idea. By using this website (the “Site”) and services (together with the Site, the “Services”) offered by London Idea LTD (together with its parents, subsidiaries, affiliates, agents, representatives, consultants, employees, officers, and directors — collectively, “London Idea,” “we,” or “us”), you’re agreeing to these legally binding rules (the “Terms”). You’re also agreeing to our Privacy Policy.

We may change these terms from time to time. If we do, we’ll let you know about any material changes, either by notifying you on the Site or by sending you an email. New versions of the terms will never apply retrospectively — we’ll tell you the exact date they go into effect. If you keep using London Idea after a change, that means you accept the new terms.

London Idea is for your personal, non-commercial use, except as explained in section 4 and section 5 below.


To sign up for a London Idea account, you need to be 18 or over. You’re responsible for your account and all the activity on it.

You can browse London Idea without registering for an account. But to use some of London Idea’s functions, you’ll need to register, choose an account user name, and set a password. When you do that, the information you give us has to be accurate and complete. Don’t impersonate anyone else or choose names that are offensive or that violate anyone’s rights. If you don’t follow these rules, we may cancel your account.

You’re responsible for all the activity on your account, and for keeping your password confidential. If you find out that someone’s used your account without your permission, you should report it to us.

To sign up for an account, you need to be at least 18 years old, or old enough to form a binding contract where you live. If necessary, we may ask you for proof of age.


This section is a list of things you probably already know you shouldn’t do — lie, break laws, abuse people, steal data, hack other people’s computers, and so on. Please behave yourself. Don’t do this stuff.

Millions of people will be going to use London Idea. We expect all of them to behave responsibly and help keep this a nice place. Don’t do any of these things on the Site:

  • Don’t break the law. Don’t take any action that infringes or violates other people’s rights, violates the law, or breaches any contract or legal duty you have toward anyone.
  • Don’t lie to people. Don’t post information you know is false, misleading, or inaccurate. Don’t do anything deceptive or fraudulent.
  • Don’t offer prohibited items. Don’t offer any rewards that are illegal, violate any of London Idea’s policies, rules, or guidelines, or violate any applicable law, statute, ordinance, or regulation.
  • Don’t victimise anyone. Don’t do anything threatening, abusive, harassing, defamatory, libellous, tortuous, obscene, profane, or invasive of another person’s privacy.
  • Don’t spam. Don’t distribute unsolicited or unauthorised advertising or promotional material, or any junk mail, spam, or chain letters.
  • Don’t harm anyone’s computer. Don’t distribute software viruses, or anything else (code, films, programs) designed to interfere with the proper function of any software, hardware, or equipment on the Site (whether it belongs to London Idea or another party).
  • Don’t abuse other users’ personal information. When you use London Idea — and especially if you create a successful project — you may receive information about other users, including things like their names, email addresses, and postal addresses. This information is provided for the purpose of participating in a London Idea project: don’t use it for other purposes, and don’t abuse it.

We also need to make sure that the Site is secure and our systems function properly. So don’t do any of these things —

  • Don’t try to interfere with the proper workings of the Services.
  • Don’t bypass any measures we’ve put in place to secure the Services.
  • Don’t try to damage or get unauthorised access to any system, data, password, or other information, whether it belongs to London Idea or another party.
  • Don’t take any action that imposes an unreasonable load on our infrastructure, or on our third-party providers. (We reserve the right to determine what’s reasonable.)
  • Don’t use any kind of software or device (whether it’s manual or automated) to “crawl” or “spider” any part of the Site.
  • Don’t take apart or reverse engineer any aspect of London Idea in an effort to access things like source code, underlying ideas, or algorithms.


Most of our Terms of Use explain your relationship with London Idea. This section is different — it explains the relationship between project owner and backers of projects, and who’s responsible for what. This is what you’re agreeing to when you create or back a project.

London Idea provides a funding platform for creative projects. When a Project Owner posts a project on London Idea, they’re inviting other people to form a contract with them. Anyone who backs a project is accepting the Project Owner’s offer, and forming that contract.

London Idea is not a part of this contract — the contract is a direct legal agreement between Project owners and their backers. Here are the terms that govern that agreement:

When a project is successfully funded, the Project Owner must complete the project and fulfill each reward. Once a owner has done so, they’ve satisfied their obligation to their backers.

Throughout the process, owners owe their backers a high standard of effort, honest communication, and a dedication to bringing the project to life. At the same time, backers must understand that when they back a project, they’re helping to create something new — not ordering something that already exists. There may be changes or delays, and there’s a chance something could happen that prevents the owner from being able to finish the project as promised.

If an owner is unable to complete their project and fulfil rewards, they’ve failed to live up to the basic obligations of this agreement. To right this, they must make every reasonable effort to find another way of bringing the project to the best possible conclusion for backers. A Project owner in this position has only remedied the situation and met their obligations to backers if:

  • they post an update that explains what work has been done, how funds were used, and what prevents them from finishing the project as planned;
  • they work diligently and in good faith to bring the project to the best possible conclusion in a timeframe that’s communicated to backers;
  • they’re able to demonstrate that they’ve used funds appropriately and made every reasonable effort to complete the project as promised;
  • they’ve been honest, and have made no material misrepresentations in their communication to backers; and
  • They offer to return any remaining funds to backers who have not received their reward (in proportion to the amounts pledged), or else explain how those funds will be used to complete the project in some alternate form.

The owner is solely responsible for fulfilling the promises made in their project. If they’re unable to satisfy the terms of this agreement, they may be subject to legal action by backers.


This section goes over the details of backing and creating projects — things like how money gets collected, whether pledges can be changed or canceled, and how creators can contact backers to provide rewards.

Our Role

We offer flexible funding for projects. This means that you keep 100% of whatever you raise by the end of the goal date. However, this also means that by agreeing to do so by the end of the goal date you must be able to deliver on the promises made to your backers. If the amount raised is too little then you can agree with us to refund the money directly back to your backers and you dont have to keep any of it.

  • We provide an ‘online meeting place’ and platform through which Project Owners can raise finance for their community-focused Projects and offer Rewards or make Pledges for Projects and receive Rewards, subject to the ‘ground rules’ that we put in place to act as safeguards for the benefit of all Members. Although we may from time to time agree to promote and advertise certain Projects or help to raise awareness of their Project Goals, we will not be involved in the management of or use of Pledges in relation to a Project nor will we directly offer or fulfil Rewards ourselves.
  • Other than as mentioned above, we do not have any involvement in any arrangements and we therefore do not accept any responsibility for the nature or quality of a Project or performance or any Rewards or returns, nor do we promise that any Member, whether Project Owner or Backer, will do as they promise.

These are the terms that apply when you’re backing a project:

  • Backers can contribute to a project by making a Pledge.
  • You will be solely responsible for any arrangements you make with Project Owners in connection with the provision of the services that you offer. You acknowledge that your contribution (whether financial or otherwise) does not entitle you to any rights in or to any Project, including any ownership, control or intellectual property rights.
  • You’ll provide your payment information when you pledge, but you won’t be charged. Your payment will only be collected if, at the time of the project’s funding deadline, the project has reached its fundraising goal. The exact amount you pledged is the amount London Idea will collect. If the campaign hasn’t reached its fundraising goal, you won’t be charged, no funds will be collected, and no money will change hands. But if you select any project which is an ongoing project or a flexible project we will charge you for those projects. Please note that if you are paying in a currency other than GBP you may be charged additional fees by Stripe when making payment. If you have any doubt, please check the Stripe website for more details.
  • In some cases we’ll reserve the charge on your card. London Idea and its payment partners may authorise or reserve a charge on your card for any amount up to the full pledge, at any time between the pledge and the collection of funds.
  • You can change or cancel your pledge at any time before the project’s funding deadline (with one exception). You can increase, decrease, or cancel your pledge at any time during the campaign, with one exception. During the last 24 hours of the campaign, you can’t decrease or cancel your pledge without contacting customer support first — if that action would drop the project below its funding goal. Once the project has been funded, you can only cancel or change your pledge by making special arrangements directly with the Project Owner.
  • The Estimated Delivery Date is the Project Owner’s estimate. The date listed on each reward is the Project Owner’s estimate of when they will provide the reward — not a guarantee to fulfill by that date. The schedule may change as the Project owner works on the project. We ask Project Owners to think carefully, set a date they feel confident they can work toward, and communicate with backers about any changes.
  • The Project Owner may need to send you questions about your reward. To deliver rewards, the Project Owner might need information from you, like your mailing address. They’ll request that information after the campaign has succeeded. To receive the reward, you’ll need to provide the information in a reasonable amount of time.

Your Duty as a Backer:

  • Ensure that you have sufficient funds or credit available at the end of the Funding Period.
  • Promptly respond to the Project Owner’s request for information reasonably required by the Project Owners to fulfil a Reward.
  • Comply with the terms and conditions for the payment processing services provided by our third party payment providers.
  • Ensure that any funds used to make Pledges will not result in a breach of applicable law.

These are the terms that apply when you’re creating a project:

  • We have specific rules regarding the types of Projects that you can post on Londonidea.com. Please see our Specific Terms which contain these rules and form part of our Terms.
  • You must not raise funds via another online crowd funding or similar platform during the Funding Period of your Project and all Pledges from Members must be made through Londonidea.com.
  • There is no limit on the Funding Target you select for each Project. If you are registered for VAT, please take this into account when calculating the Funding Target for your Project.
  • Once you have submitted your Project details for posting you cannot change its Project Goal, the Funding Target or the Fundraising Period. You can however change the Rewards for your Project provided that you have not received any Pledges.
  • The minimum Pledge amount is £1.00 and the maximum amount for Stripe is £10,000.
  • You must have all the permissions, consents and licenses that are necessary to offer Rewards relating your Project.
  • After your project has been funded, you can cancel and refund a backer’s pledge at any time. If you do, you have no further obligation to that specific backer, and no agreement exists between you.
  • We’ll charge our fees before putting funds in your account. London Idea and its payment partners will subtract fees before transmitting the proceeds of a campaign.
  • Our Fees is 5.0% including VAT excluding payment partner fees. Stripe charge a fee of 1.4%+ 20p per pledge for UK issued cards (Visa, Master card and American Express) and 2.9%+ 20p per pledge for non-UK issued cards.
  • Some pledges can’t be collected, which might reduce the amount of funding you get. We can’t guarantee that the amount of funding you receive will be exactly equal to the full amount pledged minus fees.
  • Don’t assume you’ll be able to launch your project when you want; there could be a reason we’re not able to accept it, or a problem that takes time to resolve. Don’t assume you’ll be able to immediately collect your funding; there may be a delay between the end of a successful campaign and your access to the funds. And don’t take any actions in reliance on collecting any of the money pledged until you actually have the ability to withdraw it from your account and spend it.

Your Duty as a Project Owner:

  • Apply all funds you receive from Backers solely and directly for the purposes of achieving the Project Goals.
  • Meet all commitments you make in your Project. If the amount raised is too little to be able to deliver your promises then you must return the money back to the backers.
  • Use all reasonable efforts to fulfil each Reward by the estimated delivery date.
    Promptly and accurately respond to all queries.
  • Not use any personal information we share with you in connection with a Backer for any reason other than fulfilling a Reward or contacting them in relation to the Project for which they have made a Pledge.
  • Comply with all applicable laws and regulations relating to the project.


We don’t oversee projects’ performance, and we don’t mediate disputes between users.

London Idea isn’t liable for any damages or losses related to your use of the Services. We don’t become involved in disputes between users, or between users and any third party relating to the use of the Services. We don’t oversee the performance or punctuality of projects, and we don’t endorse any content users submit to the Site. When you use the Services, you release London idea from claims, damages, and demands of every kind — known or unknown, suspected or unsuspected, disclosed or undisclosed — arising out of or in any way related to such disputes and the Services. All content you access through the Services is at your own risk. You’re solely responsible for any resulting damage or loss to any party.


Fees are only charged on successfully funded projects. We charge 5% including VAT, in addition to any fees from our payments partners. Creating an account on London Idea is free. If you create a project that is successfully funded, we (and our payment partners) collect fees. Our partners’ fees may vary slightly based on your location. We will not collect any fees without giving you a chance to review and accept them. If our fees ever change, we’ll announce that on our Site. You’re responsible for paying any additional fees or taxes associated with your use of London Idea.


If you follow a link to another website, what happens there is between you and them — not us.

London Idea may contain links to other websites. (For instance, project pages, user profiles, and comments may link to other sites.) When you access third-party websites, you do so at your own risk. We don’t control or endorse those sites.

London Idea partners with other companies (such as Stripe) for payment processing. When you back or create a project, you’re also agreeing to the payment processor’s terms of service.


We don’t own the stuff you post on London Idea. But when you post it, you’re giving us permission to use or copy it however we need in order to run the site, or show people what’s happening on it. (We generally just use this to promote projects and showcase our community on the website.) You’re responsible for the content you post, and you’re vouching to us that it’s all okay to use.

London Idea doesn’t own content you submit to us (your “Content”). But we do need certain licenses from you in order to perform our Services. When you submit a project for review, or launch a project, you agree to these terms:

  • We can use the content you’ve submitted. You grant to us, and others acting on our behalf, the worldwide, non-exclusive, perpetual, irrevocable, royalty-free, sub-licensable, transferable right to use, exercise, commercialise, and exploit the copyright, publicity, trademark, and database rights with respect to your Content.
  • When we use the content, we can make changes, like editing or translating it. You grant us the right to edit, modify, reformat, excerpt, delete, or translate any of your Content.
  • You won’t submit stuff you don’t hold the copyright for (unless you have permission). Your Content will not contain third-party copyrighted material, or material that is subject to other third-party proprietary rights, unless you have permission from the rightful owner of the material, or you are otherwise legally entitled to post the material (and to grant London Idea all the license rights outlined here).
  • Any royalties or licensing on your Content are your responsibility. You will pay all royalties and other amounts owed to any person or entity based on your Content, or on London Idea’s hosting of that Content.
  • You promise that if we use your Content, we’re not violating anyone’s rights or copyrights. If London Idea or its users exploit or make use of your submission in the ways contemplated in this agreement, you promise that this will not infringe or violate the rights of any third party, including (without limitation) any privacy rights, publicity rights, copyrights, contract rights, or any other intellectual property or proprietary rights.
  • You’re responsible for the stuff you post. All information submitted to the Site, whether publicly posted or privately transmitted, is the sole responsibility of the person from whom that content originated.
  • We’re not responsible for mistakes in your content. London Idea will not be liable for any errors or omissions in any content.


The content on London Idea is protected in various ways. You do have the right to use it for certain personal purposes, but you can’t use it for anything commercial without getting permission first.

Our Services are legally protected in various ways, including copyrights, trademarks, service marks, patents, trade secrets, and other rights and laws. You agree to respect all copyright and other legal notices, information, and restrictions contained in any content accessed through the Site. You also agree not to change, translate, or otherwise create derivative works of the Service.

London Idea grants you a license to reproduce content from the Services for personal use only. This license covers both London Idea’s own protected content and user-generated content on the Site. (This license is worldwide, non-exclusive, non-sub-licensable, and non-transferable.) If you want to use, reproduce, modify, distribute, or store any of this content for a commercial purpose, you need prior written permission from us or the relevant copyright holder. A “commercial purpose” means you intend to use, sell, license, rent, or otherwise exploit content for commercial use, in any way.

You acknowledge that you may need to download and activate certain software in order to use certain content available on Londonidea.com. This software will be clearly identified on Londonidea.com. In order to use such third-party software or technology, you may have to accept the terms of a license agreement with that third party. You acknowledge that we have no responsibility or control over such third-party software.


The Copyright, Designs and Patents Act lays out a system of legal requirements for dealing with allegations of copyright infringement. London Idea complies with the Copyright law, and we respond to notices of alleged infringement if they comply with the law and the requirements set forth in our Copyright Policy. We reserve the right to delete or disable content alleged to be infringing, and to terminate accounts for repeat infringers. (We do this when appropriate and at our sole discretion).

If you’d like to submit a claim of copyright infringement or a counter notification or a General complaint, please contact us.


You can delete your account at any time. Deleting your account won’t make content you’ve already posted go away.

You can terminate your account at any time. All provisions of this agreement survive termination of an account, including our rights regarding any content you’ve already submitted to the Site. (For instance, if you’ve launched a project, deleting your account will not remove the project from the Site.)


To operate, we need to be able to maintain control over what happens on our website. So in this section, we reserve the right to make decisions to protect the health and integrity of our system. We don’t take these powers lightly, and we only use them when we absolutely have to.

London Idea reserves these rights:

  • We can make changes to the London Idea Site and Services without notice or liability.
  • We have the right to decide who’s eligible to use London Idea. We can cancel accounts or decline to offer our Services. (Especially if you’re abusing them.) We can change our eligibility criteria at any time. If these things are prohibited by law where you live, then we revoke your right to use London Idea in that jurisdiction.
  • We have the right to cancel any pledge to any project, at any time and for any reason.
  • We have the right to reject, cancel, interrupt, remove, or suspend any project at any time and for any reason.

London Idea is not liable for any damages as a result of any of these actions, and it is our policy not to comment on the reasons for any such action.


We work hard to provide you with great services, but we can’t guarantee everything will always work perfectly. This site is presented as-is, without warranties.

You use our Services solely at your own risk. They are provided to you “as is” and “as available” and without warranty of any kind, express or implied.



If you do something on London Idea that winds up getting us sued, you have to help defend us.

If you do something that gets us sued, or break any of the promises you make in this agreement, you agree to defend, indemnify, and hold us harmless from all liabilities, claims, and expenses (including reasonable attorneys’ fees and other legal costs) that arise from or relate to your use or misuse of London Idea. We reserve the right to assume the exclusive defense and control of any matter otherwise subject to this indemnification clause, in which case you agree that you’ll cooperate and help us in asserting any defenses.


If something bad happens as a result of your using London Idea, we’re not liable (beyond a small amount).

To the fullest extent permitted by law, in no event will London Idea, its directors, employees, partners, suppliers, or content providers be liable for any indirect, incidental, punitive, consequential, special, or exemplary damages of any kind, including but not limited to damages (i) resulting from your access to, use of, or inability to access or use the Services; (ii) for any lost profits, data loss, or cost of procurement or substitute goods or services; or (iii) for any conduct of content of any third party on the Site. In no event shall London Idea’s liability for direct or indirect damages be in excess of (in the aggregate) one hundred Pound sterling (£100.00).


We’re located in LONDON, and any disputes with us have to be handled in LONDON under UK law.

We at London Idea encourage you to contact us if you’re having an issue, before resorting to the courts. In the unfortunate situation where legal action does arise, these Terms (and all other rules, policies, or guidelines incorporated by reference) will be governed by and construed in accordance with the laws of England and Wales, without giving effect to any principles of conflicts of law You agree that London Idea and its Services are deemed a passive website that does not give rise to jurisdiction over London Idea or its parents, subsidiaries, affiliates, assigns, employees, agents, directors, officers, or shareholders, either specific or general, in any jurisdiction other than the London. You agree that any action at law or in equity arising out of or relating to these Terms, or your use or non-use of London Idea, shall be filed only in the state courts located in London, and you hereby consent and submit to the personal jurisdiction of these courts for the purposes of litigating any such action. You hereby irrevocably waive any right you may have to trial by jury in any dispute, action, or proceeding. Applicable laws require that some of the information or communications we send to you should be in writing. When using Londonidea.com, you accept that all communication with us will be in electronic mode via email.


These Terms and the other material referenced in them are the entire agreement between you and London Idea with respect to the Services. They supersede all other communications and proposals (whether oral, written, or electronic) between you and London Idea with respect to the Services and govern our future relationship. If any provision of these Terms is found to be invalid under the law, that provision will be limited or eliminated to the minimum extent necessary so that the Terms otherwise will remain in full force and effect and enforceable. The failure of either you or London Idea to exercise any right provided for in these Terms in any way won’t be deemed a waiver of any other rights.

These Terms are personal to you. You can’t assign them, transfer them, or sublicense them unless you get our prior written consent. London Idea has the right to assign, transfer, or delegate any of its rights and obligations under these Terms without your consent. London Idea will provide you notice via email, written notice, or by conspicuously posting the notice on our Site.

These Terms do not create any right enforceable by any person who is not a party to them or any Contract made under them, except that the provisions of these Terms may be enforced by any of our licensors subject to and in accordance with the Contracts (Rights of Third Parties) Act 1999. All contracts made under these Terms will be concluded in English.

Londonidea.com is controlled and operated from the United Kingdom. If you choose to access it from outside the United Kingdom, we make no representation that the content and operation of Londonidea.com will comply with your local laws.

Events or circumstances beyond our reasonable control will not be deemed to be in breach of contract. Such circumstances include, but are not limited to, fire, flood and other acts of God, strikes, trade disputes, lock outs, restrictions of imports or exports, riot, accident, disruption to energy supplies, civil commotion, acts of terrorism or war.


To make these Terms and our website quicker to read, we use a few key definitions: we refer to Members that are seeking to raise funds and offer Rewards for doing so as “Project Owners”, their fundraising projects as “Projects”, the aims of a Project as its “Project Goal”, Members that support those projects by contributing funds as “Backers”, their contributions as “Pledges”, the minimum total value of Pledges sought by a Project Owner for a particular Project as the “Funding Target”, the maximum period for which Pledges can be made for a Project as the “Fundraising Period” and the total value of Pledges (excluding cancelled Pledges) that a Project has received at the end of the Fundraising Period as “Total Pledges”. Members and other visitors to the site are referred to as “Users” or “You”, as applicable. The Project will be deemed to be funded if at the end of the “Fundraising Period”, the project reaches its “Funding Target” by the specified date, or if the project has selected the flexible funding payment scheme where the “Project Owners”  keeps all the money raised


London Idea Ltd is a company incorporated in England. Our registered company number is 10669595

Contact us via email: hello@londonidea.co.uk